So you’ve probably heard all the buzz and excitement and you want to get involved with Facebook Live!
This is a great decision. No doubt one that can give you a significant edge over your competition while helping to connect you with your audience.
History of Live Streaming
When it comes to digital marketing, live streaming is touted as being the next big thing. Just looking at the stats, makes it clear how big it will be!
Periscope has already managed to accrue a very impressive 10,000,000 user accounts. All the footage ever recorded on Periscope, would take over 40 years to view. Everyday 2 million people log in from 25 different countries!
It began in 2005 with the launch of Meerkat. Also known as ‘AIR’ and ‘Yevvo’, it was immediately apparent that this was going to be a game changer in social media.
Twitter assisted in the success of Meerkat. However, they decided they needed their own contender in this new arena; so they bought the then-small Periscope for a sum of $100 million!
In 2015, Facebook got involved and rolled out an experimental live service. In December 2015, it was extended across Android and iOS devices and made its way to Europe.
Facebook is taking this movement very seriously, stating that live video enjoys much more engagement compared with other types of video. They envision a time when video is the primary form of content.
The ranking algorithm that dictates what gets seen on the homefeed, was tweaked to prefer live video.
Getting Started with Facebook Live
Open up your Android or iOS Facebook app and find the box you would normally type in to post new content. When you click this, you are presented with a number of additional options along the bottom. They include posting a picture, a video or live videos. This is represented by an icon that looks like a person with radio waves emanating from their head.
Click this and you are taken to a new screen to enter a description for your video and you decide who gets to see the content. If you chose to post from your Facebook page, the video will be public. That is, anyone can watch it from either the Facebook Live Map, your page or your post in their homefeed.
If you posted the video in a private group, then by default it will be visible only to that private group. If you posted from your personal Facebook page, you can choose with whom you want to share your videos.
The only other options at this point are to switch between front-facing and rear cameras and the option to go live when you’re ready!
Once you’re live, you simply talk into the camera and aim it where you want it. Note that you can see comments left by viewers as well as their reactions which may be a ‘like’ or another expression. You can also see how many people are viewing and when someone new joins in. It’s a good idea to mention people as they tune in, help them to feel more involved and increase their engagement with your videos!