Writing engaging emails is a necessity in internet marketing today. With an average 45:1 return on investment, email marketing provides you with an affordable marketing method that should be a driving force in your lead generation. However, a challenging problem faced by most marketers is how to improve the open and read rate. There are many creative ways marketers can use to ensure that your emails are read, here are a few.
One of the best ways to improve your open and read rate is to develop compelling and creative subject lines. Most people decide whether or not to open an email based entirely on the subject line, so make it interesting and provoking enough to convince your subscribers that they really need to open the email.
You is the best word to use to get the attention of your reader. This personal touch says that the message is not about a product but about them, allowing you to connect with your readers and build relationships
Optimize Your Mailing List
Knowing your audience is key. You need to figure out what is important to the subscribers on your lists because it is important to always send out email messages to people who actually care. Did they purchase products or services from you in the past? You need to know a lot of things about your audience, as this will allow you to be able to send relevant and targeted emails to them.
Make Your Content Easy to Read
People are are busy living their lives and already receive tons of email. Make your emails easy to read by breaking your content into short paragraphs including images and subheadings. Also, check your writing style and grammar, as you don’t want your emails to seem ill-conceived.
Write with a Friendly Tone
Your subscribers should be in a relaxed mood when they check out their emails, so write naturally using a friendly, informal tone. You should include the subscriber’s first name in the greeting to personalize the email and to make them feel valued.
Email marketing is a great tool for engaging your customers and improving sales. The tips above should help you with writing engaging emails and improve your open/read rates with little or no hassle.
Email marketing provides an average return on investment of 45 to 1. If you’re new to email marketing, you might think it’s easier and faster to buy an email list rather than build an email list. There are some things you should be aware of before you decide to employ the easy way.
Risks of Purchased Lists
#1 Non-relevant Contacts
A prospect that has never been to your website, shown no interest in your products, services, or the resources you are offering then quite simply you are interrupting them – SPAM. You have their email address because they opted in at another website. This was likely done in the belief that their email address would be kept confidential. When you receive their email address, you have no idea if they have any interest in anything you have to offer.
#2 Your Email Address Flagged as Spam
If you plan on making email marketing a permanent part of your marketing arsenal, this can be very dangerous. If the recipients don’t recognize your company name they will likely move your email to their spam folder. This sends a message to your email provider to filter out your email address and you could land on a blacklist. Once there, it is very hard to be removed.
#3 Your Message Gets Lost in the Clutter
With a purchased list, you can be certain that you aren’t the first nor the last to get that list. The people on that list are most likely being bombarded with emails. You’ve probably experienced this. You sign up for something online and suddenly your inbox is filled with emails from people you have never heard of! Chances are the email messages sent to a purchased list will get lost among all the other emails, wasting your money. The only person benefiting will be the person selling you the list.
Email Ad Submitters
Email ad submitters allow you to send your email to millions at once without running afoul of the SPAM laws. Just Google “double opt in email submitters” to find free and premium ad submitters.
Build a Solid Email List
The way to build a powerful email list is through opt-ins from your own website or offers. Each lead you get from your own website is a targeted subscriber, because they came from your page so they are familiar with what you are offering. This type of lead will convert into paying customers. It might take longer to build but its definitely worth the wait!
Autoresponders are a must in online marketing! You must have a way to connect with and collect the names, email addresses, etc. of leads and customers.
Collecting leads or double opt-in subscribers is a great way to build your email mail list. It provides you with a base of people who are interested in what you have to say or offer.
The major deterrence to sending out an email is knowing whether it will actually get delivered to your subscribers.
Trying to mail through your site (server) email may run into major problems, especially if you’re on a shared server. Problems include exceeding your bandwidth quota or using up too much CPU power each month.
The best way to describe an autoresponder is as an automatic emailing service.
An autoresponder service is your best solution when it comes to sending out your list emails on a regular basis. The major benefit of using an autoresponder is that you can schedule emails for weeks or even months in advance. Also, you may go in and send out a broadcast email whenever you choose. A broadcast email is just an extra email that you send when you have something new to share with your list.
You may use an autoresponder in several different ways, including:
- Building mailing lists
- Affiliate marketing
- Customer support
- Membership Content
Most of the popular services such as Sendlane, Rocket Responder, Aweber and GetResponse offer free or low cost trials for the first month. This way you can sign-up and get a feel for how the system works.
You may also sign-up for a FREE autoresponder with ListWire if you just wish to get your feet wet and learn how to use an autoresponder service.
Incorporating email marketing into your business will easily generate income, as email marketing offers the best return on investment of ANY TYPE of marketing at 45:1! You should have no trouble in generating enough income to pay for your autoresponder service if you make use of it immediately.
And don’t forget this is a business expense and qualifies as a tax deduction for your business each year too.
Using an autoresponder is an easy way to build your customer base and stay connected with them. You can send out emails any time you wish or have a set and forget system in place and schedule emails out to a year.
The $7 per month Pro membership at European Safelist is one of my favorite list building tools as well as a fantastic bargain. Over the past three years, I’d have to say that I’ve added a minimum of 5000 new subscribers to my lists from European Safelist alone!
For those of you unfamiliar with safelists, a safelist is a mailing list where all members can send email to each other. These emails cannot be considered as spam because every member has opted in and confirmed their email address. A safelist can be used to advertise websites, business opportunities, etc.
European Safelist is a traditional safelist that boasts 17,867 members and ranks #51,166 in web traffic according to Alexa (as of this writing). It offers both a Credit Mailer and a Regular Mailer.
Benefits of Pro Membership
Credit Based Mailer
Regular Mailer Limit
Credits for reading AD
Visual HTML Editor
Banner / Text Ads Rot.
500 Monthly Leads
3 Times Day
Once a day
Free, Silver, Pro
Up to 15
1 impress. = 1 credit
$7 per month for:
- 12 Autoresponders with 40 messages allowed per responder, 100 imported leads allowed per day, 50000 leads allowed per responder and 30 tracking links per autoresponder.
- 500 email leads
- 1 List Solo
- Personal European Safelist Capture Page
Not to mention the other perks listed above.
I defy anyone to find a better deal anywhere on the web for a service of the quality and reputation of European Safelist!